The problem with the "PRIDE-bow"

It's Pride month. Again and again we see PRIDE with a rainbow. I saw it yesterday on a bank billboard. Here's my problem with it and it's not about sex, who's having it with who - at all.

My problem with this is the banner. The rainbow is the sign of God's covenant to us. What is a covenant? We don't use this word very much in modern language. A covenant is a binding contract and God presented it in this way so that it could NEVER under ANY condition be broken.

When the bow appears in the clouds, I will see it and remember the everlasting covenant between God and every living creature—every mortal being that is on earth. Genesis 9:16

To mix this sign of God's unbreakable covenant with us with the word PRIDE, which is our willful rejection of God, is a diabolical mockery.  To see it used over and over again, and to see people rallying around it it so disturbing to me and sad.

Forgive us Father, we know not what we do.