Pride is sneaky

At its root, self-objectification is a problem of pride. Pride is often thought of as a good thing in our modern society; we use it to denote admiration. I tell my kids I am proud of them, for example. Or I might say without embarrassment that I am proud of this book. But this connotation is relatively new. In almost all philosophical traditions, pride is a deadly vice that rots a person from the inside out. Buddhists use the word māna, which in Sanskrit refers to an inflated mind that disregards others in favor of the self and leads to one’s own suffering. Thomas Aquinas defined it as an excessive desire for one’s own excellence, leading to misery.[22] In Dante’s Divine Comedy, Satan is depicted as a victim of his terrible pride by being frozen from the waist down—fixed and in agony—in ice created by wind from the flapping of his grotesque, batlike wings. 

Pride is sneaky: it hides inside good things. Saint Augustine astutely observed that “every other kind of sin has to do with the commission of evil deeds, whereas pride lurks even in good works in order to destroy them.”[23] So true—work, which is a source of meaning and purpose, becomes workaholism, which hurts our relationships. Success, the fruit of excellence, becomes an addiction. All because of pride.

Brooks, Arthur C.. From Strength to Strength (pp. 56-57). Penguin Publishing Group. Kindle Edition.